One of the fastest growing and most important industries in the Republic of Croatia is certainly tourism. Even though the Adriatic Sea is the main factor that makes tourists visit Croatia, the capital Zagreb has been recording a constant growth of visitors throughout the year for about ten years. Over time, Zagreb became one of the main and most visited tourist destinations in the Republic of Croatia. With the arrival of tourists, the number of catering facilities and the offer that caterers offer has increased. The best indicator of this is the amount of newly opened catering facilities in the last ten years. In order to attract visitors to their facilities, caterers strive to be as innovative and interesting as possible. Also, more and more facilities are opening that offer food that comes from other countries of the world, so that the inhabitants of Zagreb can try the aromas and flavors that have their roots in different cuisines of the world. Through various analyzes, research, listening to the market, caterers try to maintain their competitiveness in the market. In elaboration, the example of the Otto & Frank restaurant, with its characteristics, menu and statistics, shows how new food on the menu results in an increase in the revenue of the facility.