The role of tourism for the Croatian economy is of great importance, because through its economic functions it stimulates the development of other activities and branches. One of the main characteristics is distinct seasonality, which still takes place in the Adriatic region, and Varaždin County, as one of the most economically developed counties, has a lot to offer, but it lacks a better image on the tourist market. This final work provides an insight into the current state of tourism in Varaždin County and how this state can be improved by improving the wine and gastronomic offer, which is not fully developed and used in the county. The work places special emphasis on food and wine tourism, which is more often one of the main tourist motives of visiting destinations. The development of eno-gastronomic tourism in Varaždin County is one of the key assets for the development of tourism in this area. The gastronomic offer of the county places emphasis on traditional and protected products that are unique in Croatia and the world as such. Agriculture and food products are protected at the national and European level. The oenological offer includes many internationally awarded family wineries and four wine roads in the rural parts of the county. Wine and gastronomic events complement the offer of the county. Of the specific forms of tourism in Varaždin County, the most developed are cultural, medical and religious tourism, and the most important tourist product are cultural events. Due to the wealth of traditional gastronomy and products, the potential for the development of eno-gastronomic tourism is greater than it is realized. The problem of tourism in the county is too little financial investment in tourism. In the future, with a good tourism strategy, Varaždin County has the possibility of growing as a tourist destination.