The topic of this thesis is the organization of sports events for the purpose of promoting tourism, using the example of the organization of the Boris Hanžeković Memorial. The memorial has been held for many years and holds special significance for the tourism of the Republic of Croatia and the city of Zagreb. The thesis emphasizes the importance of sports tourism for the economic growth and development of countries where sports events are organized, and describes the emergence of sports tourism as a specific form of tourism. The subcategories of sports tourism are described, i.e. recreational, observational, adventure and nature tourism, and the forms of sports tourism are elaborated in detail, of which winter and summer sports tourism and competitive sports tourism are distinguished. Furthermore, the thesis analyzes the current state of tourism in the area of the city of Zagreb, the history of the city of Zagreb, and historical and contemporary tourist attractions in Zagreb. Tourism in continental Croatia has not fully utilized its potential, but the city of Zagreb has the most tourists. Therefore, an analysis of the current state of tourism in Zagreb, i.e. the visitation of the city itself, has been conducted. The practical part of the final thesis is focused on the organization of the Boris Hanžeković memorial and on the memory of Boris Hanžeković as an athlete who had a significant impact on sport itself, and at the same time on sports tourism as a specific form of tourism. Athletic events and other sporting activities function as a means of promoting the destinations in which they occur. The thesis explains the organization of the meeting itself and the impact of the Memorial on tourism in the Republic of Croatia. Visiting the memorial affects the further development of sports tourism in the Republic of Croatia and the development of Zagreb's infrastructure. Additionally, such sports events create new professional athletes who, in the future, can influence the improvement of sports tourism in their country