Implementing and opening a business venture requires a business plan which consists of economic elements described in detail which are needed for its creation. The plan is introduced with an idea, mission and vision. It is necessary to set an achievable and realistic goal. Defining a product and service later on has an effect on the success and the image of the venture. The market, as one of the most influential factor, provides possibilities for manipulating ways of doing business. Knowing the market defines future steps, ways of presenting the venture and finally, attracting new customers. Zagreb, as a city enriched with culturally and artistically oriented people, therefore represents an ideal place to start a venture which connects art and hospitality in a comfortable environment, with wisely chosen content. The paper focuses on market research and economic analysis under given conditions and ideas with which the justification wants to be achieved. With quality approach, it strives to attract a specific target group through marketing strategies and by all means the product and service the venture provides. Due to the extremely high interest in entertainment content during weekdays and weekends, high weekly attendance is expected. Ticket sales would partially cover the costs of the artists performance and the facility's revenue, while the facility would record most of the revenue from the sale of food and beverage service products. In the projection of expenditures, the costs of the employee's salary, the repayment installments of the loan, which enables a simpler start of business, and maintenance costs and other financial costs, such as renting space, are planned.