Tourism as an economic system is a major revenue generator for the Republic of Croatia and constitutes a significant share of the total GDP, which is why a lot of energy, effort and resources are invested in it. The term tourism implies actions and relationships that develop during travel and stay in a certain location, but only with the aim of leisure and rest, not work or establishing a permanent residence. After satisfying primary human needs, the desire to satisfy tourist needs develops, which is conditioned by the amount of available resources and free time. Only when this is ensured, the tourist demand develops, which, together with the tourist offer, constitutes the tourist market. From the beginning until today, many different types of tourism have been developed, and one of them is rural which is characterized by various actions related to nature, rural lifestyle, fishing, agriculture, etc. Rural tourism emphasizes tradition by keeping its elements, but also combines them with new, modern elements. Modern times are characterized by the development of technology, dynamism and an increasingly fast and less healthy way of life, and in parallel, in addition, an increasing number of people decide to stay in the countryside. Nostalgia for the rural way of life is increasingly appearing, i.e. for moving away from the busy everyday life and the stressful and turbulent way of life. Until recently, rural tourism was not given much importance, nowadays its importance is growing more and more, primarily due to the activities carried out in rural areas. Rural tourism in Šibenik-Knin County has a lot of potential for its further development and, although it is still quite developed today, there is still a lot of room for improvement. In order to improve the state of rural tourism in the area of Šibenik-Knin County, it is necessary to implement sustainable development concepts that imply the introduction of constant changes towards the environment and the sustainability of society. With further investments in the development of the same, the retention of the local population in rural areas, but also the attraction of residents of other regions and countries, would be achieved. Therefore, since the rural areas of Šibenik-Knin County are characterized by the emphasis on tradition, numerous natural values and specificities, they should continue to be emphasized, and to an even greater extent than before, because this is the only way to improve the state of rural tourism in the county.