Liburnia Riviera Hotel Corporation is an example where due to the change of the ownership and the need for the advancement of the profit, the idea of the inverted organizational structure was born. New leadership and the management wanted to be the leading figure in the development of Opatija and the region of Kvarner with the support of the municipality of Opatija and other local and regional institutions aiming to raise diversity and touristic value of the destination. The need for the change of the organizational structure starts from the very top of the hotel management and it is necessary to be followed by the enthusiasm of the employees. Each employee as well as the management of the hotel needs to possess necessary education and skills and show the motivation in order for the expected results to be reached. Only by interactive communication and mutual cooperation can the defined aims be reached, especially when the organizational and structural changes are in question. Defined mission and vision are the basis of the business itself. Speaking about the organizational advancement and aiming for the positive results clearly defined questions and answers about the future of business must be set: which direction the hotel needs to take, whose interests and demands need to be fulfilled and what the key values of the business organization are. Without the clear rules, roles and division of the responsibility mutual organizational language cannot be reached. It is very important for the hotel to be able to see into its strength, weaknesses, opportunities and threats. The SWOT analysis might be very helpful dealing with it. In The Republic of Croatia hotel industry is blooming and competition is very strong so every hotel which aspires to be successful needs to be aware of the advantages and disadvantages of its organizational structure. The hotel management is required to find all the faults and turn them into opportunities. The capacity of leadership is recognized if they can overcome the business threats and turn them into advantages and at the same time raising the efficiency and working atmosphere. Implementation of the inverted organizational structure is a task for the employees and the management. The management should aim to follow and improve inverted organizational structure and to learn from the mistakes in order to turn unsatisfied guest into a satisfied one by constant adjustment to the demands, and improvement of the quality and by raising the standards of service in a hotel. On the other side, the employees should be managed by the division of roles and working tasks in order for their mental, physical and other potentials to be fully in service of reaching the aims of the organization.