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undergraduate thesis
Analiza McDonald`s poslovanja u republici Hrvatskoj
2023. urn:nbn:hr:240:954641
Žugaj, Emanuel
ASPIRA University of Applied Sciences

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Žugaj, E. (2023). Analiza McDonald`s poslovanja u republici Hrvatskoj (Undergraduate thesis). Zagreb: ASPIRA University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:240:954641

Žugaj, Emanuel. "Analiza McDonald`s poslovanja u republici Hrvatskoj." Undergraduate thesis, ASPIRA University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:240:954641

Žugaj, Emanuel. "Analiza McDonald`s poslovanja u republici Hrvatskoj." Undergraduate thesis, ASPIRA University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:240:954641

Žugaj, E. (2023). 'Analiza McDonald`s poslovanja u republici Hrvatskoj', Undergraduate thesis, ASPIRA University of Applied Sciences, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:240:954641

Žugaj E. Analiza McDonald`s poslovanja u republici Hrvatskoj [Undergraduate thesis]. Zagreb: ASPIRA University of Applied Sciences; 2023 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:240:954641

E. Žugaj, "Analiza McDonald`s poslovanja u republici Hrvatskoj", Undergraduate thesis, ASPIRA University of Applied Sciences, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:240:954641

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Metadata
TitleAnaliza McDonald`s poslovanja u republici Hrvatskoj
Title (english)Analysis of McDonald`s operation in Republic of Croatia
AuthorEmanuel Žugaj
MentorVišnja Jurić (mentor)
GranterASPIRA University of Applied Sciences
Zagreb
Defense date and country2023-10-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
McDonald's je svjetski poznat lanac brze prehrane koji s godinama zauzima vodeću poziciju, kako u zemlji, tako i u inozemstvu, te ga je, obzirom na popularnost, teško nadmašiti. McDonald's je svoje poslovanje prenio u Republiku Hrvatsku 1996. godine te je od otvaranja prvog restorana u Zagrebu prošlo 26 godine. Uvođenjem pojedinih proizvoda ekskluzivno za hrvatsko tržište, McDonalds se pokušava približiti ljudima ove regije. Uniformirani standard poslovanja diljem svijeta omogućava ovoj kompaniji stvaranje osjećaja zajedništva u svim državama u kojima je ova kompanija prisutna. Od samog početka poslovanja u Hrvatskoj, ovaj lanac brze prehrane je iznimno dobro prihvaćen od strane potrošača, te se s godinama prihodi kompanije neprestano povećavaju. Trenutni vlasnik franšize McDonald's je Globalna Hrana d.o.o.Za bolje razumijevanje sadržaja ovog rada korištene su metodedeskriptivne statistike koje uključuju grafičke prikaze o kretanju broja radnika, broju novootvorenih restorana te rastu prihoda.
Abstract (english)
McDonald’s is the world - famous fast -food chain in the world which over the years occupies a leading position, both in the country and abroad, given the popularity, that is hard to surpass. McDonald’s transferred its operations to the Republic of Croatia in 1996, which means it has been 26 years from the opening of the first restaurant in Zagreb. McDonalds is trying to get closer to the people of this region, by introducing certain products exclusively for the Croatian market. The uniform standard of business worldwide enables this company to create feeling of unity in all countries in which the company operates.From the beggining this fast food chain is well accepted from people from Croatia, resulting in the rise of the income of the company through the years. The head of franchise in Croatia is Globalna Hrana d.o.o. For better understanding of the content of this works of methods of descriptive statistics are presented. In includes gaphs that describe the increase of the number of workers, number of newly opend restaurants and the rise of income.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:240:954641
Study programmeTitle: International Hospitality and Tourism Management - Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-02 10:37:43