In this project a number of concepts were discussed that help answer the main research question: What does the company “Gostinstvo in catering KOREN” need to do in order to keep the current and attract new partners and customers? In order to give support and better understanding of the research question a number of sub-questions were explored: 1. What does the customer expect from the company? 2. Does the price play an important role when choosing between catering companies? 3. What are the strengths, weaknesses, opportunities and threats of the company? 4. Are they innovative, creative and authentic enough? 5. What kind of traits do the employees have? 6. What kind of relationship do they have with their partners and customers? 7. What role does the management play here? Firstly, the literature review was presented with the transition from explaining what is gastronomy to how a catering company like “KOREN” functions and contributes to the gastronomy. According to it, there are a number of steps a company should take in order to improve: to build trusting teams, define and write down its values, build an internal culture of support and trust, etc. Secondly, the data that was gathered from the interview was similar to the literature review and showed that the company “KOREN” needs to focus on internal restructuring (define the culture, delegate tasks, introduce marketing, establish clear communication, staff training, etc) in order to achieve the customer satisfaction and be more authentic. Finally, the conclusion showed that “KOREN” should change its company strategy in the aspect of understanding that employees drive business, who come up with processes for long-term success. To foster a culture of intent, build teams who cooperate and collaborate, practice, establish bottom-up communication, introduce different incentive structures together with performance management tools and invest in marketing.