The island of Brač is one of the most famous and most visited Croatian islands. According to many, it is home to the most beautiful Croatian beach, Zlatni Rat, and numerous world-class buildings have been constructed from its stone. It stands out among other islands due to its size, advantageous location, spacious interior, and rich history. Brač is separated from the mainland by the Brač Canal, from Šolta by the Split Gate, and from Hvar by the Hvar Canal. On Brač, you can find the highest peak among the Adriatic islands, Vidova gora, which reaches a height of 780 meters. The main city and the most populous in terms of population is Supetar, while other towns include Bol, Pražnica, Postira, Sutivan, Milna, Selca, Nerežišća, Sumartin, Mirca, Splitska, Povlja, Gornji and Donji Humac, Škrip, Dol, Novo Selo, Ložišća, Bobovišća, Dračevica, and Murvica. Traditionally, the island's inhabitants were engaged in olive cultivation, cattle breeding, viticulture, and fishing. However, there has been a significant increase in tourism since the 1960s and 1970s, with tourism becoming the island's primary economic activity. This paper presents the current state of tourism on the island of Brač and its historical development. It also analyzes the current tourism situation in the municipalities that make up the island and outlines future tourism development goals. The aim of this paper is to provide insight into the island's past tourism development, its challenges, and its prospects for the future.