Abstract | U današnje vrijeme uslijed sve veće urbanizacije, stresnih poslova te ubrzanog načina života,
čovjek traži način odmaka od svakodnevice i uobičajene sredine te teži povezivanju s
okolišem.
Pojavom različitih specifičnih oblika turizma, kao optimalnu opciju smještaja u svrhu
zadovoljenja želje za boravkom na otvorenom i u prirodi, bilježi se rastući trend potražnje za
kampiranjem i boravkom u kampovima ili autokampovima.
Istarska županija, iako bogata svim smještajnim objektima, u odnosu na ostatak Republike
Hrvatske, predvodi po broju kampova i njihovoj popularnosti, ponajviše radi svojeg
povoljnog prometnog i obalnog položaja, mediteranske klime, izrazito diversificirane
kamping ponude i blizine emitivnih tržišta.
Od svojih početaka pa do danas se vidi značajan napredak po pitanju ponude, usluge,
turističkog proizvoda, opremljenosti kampova i autokampova te ostalih smještajnih objekata
koje je moguće iznajmiti.
Potrebno je shvatiti važnost kamping turizma u okviru Istarske županije, ali i Republike
Hrvatske te izazove njihova razvoja u današnjem brzo mijenjajućem svijetu.
Republika Hrvatska je već sada postavila vrlo dobre i uspješne temelje za ostvarivanje
izrazito dobrog ekonomskog učinka od kamping turizma, a uz konstantnu težnju za
napredovanjem, neupitno će postati jedna od vodećih kamping destinacija na području
Europe.
Kroz ovaj rad predstavljene su osnovne karakteristike kamping turizma, preduvjeti razvoja,
snage, slabosti, prilike i prijetnje te trenutna kamping situacija Istarske županije. |
Abstract (english) | As a result of increasing urbanization, settlement of cities and stressful jobs, modern man is
looking for a way to get away from everyday life and the usual environment and strives to
connect with the nature.
In the constant development of different touristical forms of tourism, as an optimal
accommodation option for the purpose of satisfying the desire to stay outdoors and in nature,
it is often decided to go camping and to stay in campsites.
Istria County, although rich in all accommodation options, leads in comparison to the rest of
the Republic of Croatia in terms of the number of campsites and their popularity, mostly due
to its favorable transportational and coastal location, Mediterranean climate, extremely
diversified camping offer and proximity to the broadcasting market.
From its beginnings, until today, great progress can be seen in terms of offer, services, tourist
products, equipment of camps and accommodation options that can be found.
It is necessary to understand the importance of camping tourism within the Istrian County, but
also in the Republic of Croatia, and the challenges of their development in today's rapidly
changing world.
The Republic of Croatia has already laid very good and successful foundations for the
realization of an extremely good economic effect of camping tourism, and with a constant
aspiration on advancement, it will undoubtedly become one of the leading camping
destinations in Europe.
This paper presents the basic characteristics of camping tourism, development preconditions,
strengths, weaknesses, opportunities and threats of the current camping situation in Istria
County |