prikaz prve stranice dokumenta Sports marketing and fan categorization
Access restricted to students and staff of home institution
master's thesis
Sports marketing and fan categorization
2019. urn:nbn:hr:240:597602
Allen B., Rebecca
College of Management and Design Aspira

Cite this document

Allen B., R. (2019). Sports marketing and fan categorization (Master's thesis). Split: College of Management and Design Aspira. Retrieved from https://urn.nsk.hr/urn:nbn:hr:240:597602

Allen B., Rebecca. "Sports marketing and fan categorization." Master's thesis, College of Management and Design Aspira, 2019. https://urn.nsk.hr/urn:nbn:hr:240:597602

Allen B., Rebecca. "Sports marketing and fan categorization." Master's thesis, College of Management and Design Aspira, 2019. https://urn.nsk.hr/urn:nbn:hr:240:597602

Allen B., R. (2019). 'Sports marketing and fan categorization', Master's thesis, College of Management and Design Aspira, accessed 27 May 2023, https://urn.nsk.hr/urn:nbn:hr:240:597602

Allen B. R. Sports marketing and fan categorization [Master's thesis]. Split: College of Management and Design Aspira; 2019 [cited 2023 May 27] Available at: https://urn.nsk.hr/urn:nbn:hr:240:597602

R. Allen B., "Sports marketing and fan categorization", Master's thesis, College of Management and Design Aspira, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:240:597602

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Metadata
TitleSports marketing and fan categorization
AuthorRebecca Allen B.
MentorMarijana Jurišić (mentor)
GranterCollege of Management and Design Aspira
Split
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Sports fans are one of the elements of sport that make matches, games and competitions unpredictable and exciting. Despite large quantities of available data, very little is known about the specific habits of sports fans for mid-sized to small sports teams. Market research, and target sports marketing to fans can yield positive financial and social results for sports teams. There are many branches of sports marketing from product promotion to public relations. Every marketing effort is directly or indirectly intended for fans. This paper will evaluate target marketing to fans by considering the methods that can be used to understand the many facets of fandom, including: market research, market segmentation, target marketing and the study of fan typologies. Finally, these methods will be applied to a fan group for Hajduk Soccer Club in Split, Croatia.
Languageenglish
URN:NBNurn:nbn:hr:240:597602
Study programmeTitle: Sports Management - Graduate specialist study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica sportskog menadžementa (stručni/a specijalist/specijalistica sportskog menadžementa)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-04-03 10:05:40