prikaz prve stranice dokumenta Sports marketing and fan categorization
Access restricted to students and staff of home institution
master's thesis
Sports marketing and fan categorization
2019. urn:nbn:hr:240:597602
Allen B., Rebecca
ASPIRA University of Applied Sciences

Cite this document

Allen B., R. (2019). Sports marketing and fan categorization (Master's thesis). Split: ASPIRA University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:240:597602

Allen B., Rebecca. "Sports marketing and fan categorization." Master's thesis, ASPIRA University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:240:597602

Allen B., Rebecca. "Sports marketing and fan categorization." Master's thesis, ASPIRA University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:240:597602

Allen B., R. (2019). 'Sports marketing and fan categorization', Master's thesis, ASPIRA University of Applied Sciences, accessed 18 April 2025, https://urn.nsk.hr/urn:nbn:hr:240:597602

Allen B. R. Sports marketing and fan categorization [Master's thesis]. Split: ASPIRA University of Applied Sciences; 2019 [cited 2025 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:240:597602

R. Allen B., "Sports marketing and fan categorization", Master's thesis, ASPIRA University of Applied Sciences, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:240:597602

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Metadata
TitleSports marketing and fan categorization
AuthorRebecca Allen B.
MentorMarijana Jurišić (mentor)
GranterASPIRA University of Applied Sciences
Split
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Sports fans are one of the elements of sport that make matches, games and competitions unpredictable and exciting. Despite large quantities of available data, very little is known about the specific habits of sports fans for mid-sized to small sports teams. Market research, and target sports marketing to fans can yield positive financial and social results for sports teams. There are many branches of sports marketing from product promotion to public relations. Every marketing effort is directly or indirectly intended for fans. This paper will evaluate target marketing to fans by considering the methods that can be used to understand the many facets of fandom, including: market research, market segmentation, target marketing and the study of fan typologies. Finally, these methods will be applied to a fan group for Hajduk Soccer Club in Split, Croatia.
Languageenglish
URN:NBNurn:nbn:hr:240:597602
Study programmeTitle: Sports Management - Graduate specialist study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica sportskog menadžementa (stručni/a specijalist/specijalistica sportskog menadžementa)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-04-03 10:05:40